Non Visible Artwork Sells for $10K

Non Visible Artwork Sells for $10K

For those of you who thought that abstract art could not get any more abstract, it appears as though actor James Franco has come along to take minimalism or conceptual art to a whole new level.

Franco has recently become involved in a project entitled MONA, or the Museum of Non-Visible Art. Until now, not too much was known about the museum except for this statement posted on their website;


“The Museum of Non-Visible Art is an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and worlds. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale.”

For most people, the idea of purchasing something that is really nothing more than an idea seems a bit ludicrous, but for Aimee Davison, it is an idea worth $10,000. She has recently purchased the piece “Fresh Air”, which is exactly what it is… air.

The artist who created “Fresh Air” claims it is a completely unique piece that is an endless supply of…air. The artist also claims that the owner of the piece will receive serenity from it, as well as mental transportation to fields, mountains or oceans.

The Huffington post interviewed Aimee Davison and asked her the question that was on most people’s mind; Why? Her answer was;

“I felt that the act of purchasing “Fresh Air” supported my thesis about a concept I term “you-commerce,” which is the marketing and monetization of one’s persona, skills, and products via the use of social media and self broadcasting platforms.”

This is not the first time Davison has been involved in the exchange of an idea; she sold her soul on Craigslist earlier this year for a hundred dollars. So now we know how much souls go for Craigslist these days. And if you do the math, a little bit of air is worth 100 souls.

If nothing else, this will certainly add fuel to the debate about what art is and the direction that modern art is headed.

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